Raquella is a dynamic entertainment professional specializing in public relations, talent management, and artist relations. With a deep passion for storytelling and a sharp eye for brand development, she crafts impactful PR strategies that elevate artists and connect them with the audiences that matter most.
As Talent Manager at RB Music Management, Kayla leads the public image and career development of emerging artist Bad Boy Reed. From managing press outreach and media relations to overseeing branding, touring, and content production, she ensures that every initiative aligns with the artist’s voice and vision. Her efforts have helped shape a compelling narrative that resonates across platforms and industry circles.
Her background includes a Client Operations Internship at Ticketmaster/Live Nation, where she supported marketing communications, event logistics, and client relationship management. As an Artist Manager Intern at 72 Music Management, Kayla worked closely with Grammy Award-winning artists, assisting with campaign launches, media coverage, tour planning, and album rollouts.
Blending strategic communications with creative execution, Raquella’s skill set spans media pitching, crisis communication, press kit development, digital strategy, and influencer engagement. Her ability to balance brand storytelling with audience analytics makes her a valuable force in shaping narratives that stand out in today’s competitive media landscape.
Dedicated to amplifying voices and cultivating authentic artist brands, Raquella is committed to creating inclusive, innovative experiences that move culture forward.
Raquella-Dreams
Bad Boy Reed- Blessings
Bad Boy Reed- Feelings
